What is the need of SEO for your website?

Search Engine Optimization (SEO)

This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we're here to help.

"SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand."

 

  Need Of SEO:

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

How Can I Do SEO Myself:

The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web, including in guides like this. Combine this with a little practice and you are well on your way to becoming a guru.

Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach.

In any case, it's good to have a firm grasp of the core concepts.

How To Increase Popularity Of Site In Search Engines:

To a search engine, relevance means more than finding a page with the right words. In the early days of the web, search engines didn’t go much further than this simplistic step, and search results were of limited value. Over the years, smart engineers have devised better ways to match results to searchers’ queries. Today, hundreds of factors influence relevance, and we’ll discuss the most important of these in this guide.

Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. This assumption has proven fairly successful in terms of user satisfaction with search results.

Popularity and relevance aren’t determined manually. Instead, the engines employ mathematical equations (algorithms) to sort the wheat from the chaff (relevance), and then to rank the wheat in order of quality (popularity).

These algorithms often comprise hundreds of variables. In the search marketing field, we refer to them as “ranking factors.” Moz crafted a resource specifically on this subject: Search Engine Ranking Factors.

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Google Adwords Fundamentals Exam - December, 2017

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
A) generate many clicks and conversions
B) generate many impressions and very few conversions
C) contain more than two words in the phrase
D) contain words that are duplicated in a display campaign

What is a benefit of online advertising with Google AdWords?
A) Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
B) Ads can include up to 50 characters for the first three lines of ad text
C) Ads are displayed to users who are searching for a particular product of service
D) Advertisers can pay to place their websites in the natural search results


It is beneficial to create multiple ad groups in order to:
A) opt specific ad groups into various Google networks
B) break up keywords and ads into related themes
C) set different budgets for each ad group
D) pause specific keywords if they are not performing well

What's one benefit of creating multiple ad groups?
A) You can target specific ad groups into various Google networks
B) You can break up keywords and ads into related themes
C) You can set different budgets for each ad group
D) You can pause specific keywords if they are not performing well

Which AdWords settings are specified at the account level?
A) A daily budget and a set of keywords and placements
B) Network distribution preferences and a set of keywords
C) A unique email address, a password, and billing information
D) Location targeting, cost-per-click (CPC) bids, and match types

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?
A) Language targeting
B) Regional targeting
C) Ad scheduling
D) Demographic targeting

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?
A) Repeat the keyword as many times as possible in the ad text.
B) Delete the keyword and add the keyword to the campaign again
C) Modify the ad associated with that keyword to direct to a highly-relevant landing page
D) Increase the daily budget for the campaign in which the keyword is located

An advertiser wants to increase the Quality Score of a low-perofrming keyword. Which approach would you recommend?
A) Repeat the keyword as many times as possible in the ad text.
B) Delete the keyword and add the keyword to the campaign again
C) Modify the ad associated with that keyword to direct to a highly-relevant landing page
D) Increase the daily budget for the campaign in which the keyword is located

An advertiser who decides to edit the location targeting of an ad can do this at the:
A) ad group level
B) keyword level
C) campaign level
D) account level

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - how will this impact the quality score of your search campaign?
A) None of these options is correct
B) Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search
C) Your daily budget will be adjusted to account for a drop in CTR and in increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns
D) Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

A) Improve Quality Score and increase cost-per-click (CPC)
B) Decrease cost-per-click (CPC) and increase daily budget
C) Decrease cost-per-click (CPC) and decrease daily budget
D) Improve Quality Score and decrease cost-per-click (CPC)

To determine which ad language to target to a user, the AdWords system refers to that users:
A) Chrome Browser setting
B) operating system language
C) home country's language
D) Google interface language setting

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?
A) Accelerated
B) Optimized
C) Scheduled
D) Standard

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:
A) an ad group specific to the product line with a higher daily budget
B) additional text ads that specifically feature the product line
C) a campaign with a separate daily budget specific to the product line
D) an ad group specific to the product line with targeted ad text

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like "dark chocolate" and "gourmet chocolate bars." If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?
A) Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.
B) Topic targeting would be used to target all pages of chocolate, regardless of whether your exact keywords appear on the page.
C) Managed placements would be used to target specific sites you had selected as being important to your client.
D) Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.

Which line of ad text would be disapproved based on Google's advertising policies?
A) Want fast results?
B) Free shipping
C) Best deals- click here
D) Fast, easy, effective

How do managed placements on the Display Network work?
A) Advertisers can guarantee placement on prominent and popular sites.
B) Advertisers manually select the desired sites on which their ads may appear
C) Keywords are used to place ads next to content that matches the ad.
D) Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?
A) All of these answers are correct
B) Ads cannot contain words that are not directly related to the keyword that the ad is targeting
C) Ads cannot use exclamation points (!) or question marks (?).
D) Ads cannot use call-to-action phrases such as "click here" or "See this site"

Your text ad includes the phrase "Your friend has a crush on you, See more!". Why could your ad be disapproved according to AdWords policies?
A) Ads can not simulate email inbox notifications or fake "friends/crush" requests.
B) Ads can not contain that amount of characters
C) Ads can not contain the phrase "See more!"
D) Ads can not contain exclamation points (!).

Which formula does Google use to rank keyword-targeted ads on Google Search
A) (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score
B) Maximum cost-per-click (CPC) bid x Quality Score
C) (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
D) Maximum cost-per-click (CPC) bid only

When resetting a password in AdWords, what should a user keep in mind?
A) The new password is now required to access all other Google products with the affected Google Account log-in.
B) The new password will work for AdWords and the old password will work for other Google products.
C) The user will need to enable 2-factor authentication in order to access their account from any location
D) The password will need to be reset separately on other Google products that share the Google Account log-in

A keyword with very low clickthrough rate (CTR) will usually receive:
A) more impressions on the Google Display Network
B) impressions only on the Google Search Network
C) a low average cost-per-click (CPC) on Google search.
D) a low-Quality Score on the Google Search Network

Adding placements to an ad group
A) negatively affects the Quality Score for search
B) does not affect the Quality Score for search
C) improves the Quality Score on Google
D) improves the Quality Score for search

In the case of a placement-targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:
A) the quality of your image
B) the quality of your landing page
C) the maximum CPC of the keyword that triggered an ad.
D) your daily budget

By adding managed placements to a Display Network campaign - you can show your ad:
A) on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI.
B) on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select
C) on webpages where a contextual targeting algorithm identified that is a match between your keywords and a publishers content
D) on Google owned and operated properties such as Gmail and Google News - that have relevant content for your keywords.

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:
A) change the access levels of other users.
B) delete the account
C) invite others to access the account.
D) see average cost-per-click (CPC) costs.

What happens when an advertiser sets a daily budget lower than the recommended amount, using the "Standard" delivery method?
A) Ads will show when a user searches on the advertisers' keywords, but the ads rank will be reduced.
B) Ads will show each time a user searches on the advertisers' keywords, but only during specified time periods
C) Ads will not show every time a user searches on the advertisers' keywords
D) Ads will never show when a user searches on the advertisers' keywords

The maximum cost-per-click (CPC) bid is the:
A) amount an advertiser is required to pay to achieve top ad position
B) actual amount an advertiser pays for each click on an ad
C) most an advertiser is willing to pay for each click on an ad
D) amount an advertiser must pay to outbid competitors

If an advertiser improves the Quality Score of a keyword, this keyword may:
A) receive fewer impressions on the Search Network
B) automatically reset its match type to Broad
C) earn the ad a higher average position
D) be more likely to appear in bold when displayed in an ad

You can use Display Planner to:
A) see which images and text ads within your campaign are performing best on the specific websites you are targeting
B) run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign
C) see potential webpages where your ad can appear based on your keywords
D) managed CPC bids for contextual campaigns within your account

When sitelinks are set at both the campaign and ad group level, which will be displayed?
A) Sitelinks at the ad group level
B) Sitelinks with the highest ad rank
C) Sitelinks related to the query searched
D) Sitelinks from both the campaign and ad group

Which formula represents how Ad Rank is determined on Google search?
A) Popularity of the website being advertised
B) Historic average position of each ad
C) Maximum cost-per-click (CPC) multiplied by Quality Score
D) How much an advertiser is willing to spend each day

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?
A) The profit derived from a paid click
B) The bids of the next closest competitor
C) The cost of the bid
D) The Quality Score of the keyword

What should an advertiser use to organize ad groups?
A) Common themes
B) Number of words per keyword
C) Maximum cost-per-click (CPC)
D) Location targeting

Advertisers on Google search accrue cost in AdWords when:
A) users click on their ads
B) their ads appear on the Google search page
C) the user completes a purchase
D) they register a conversion using Conversion Tracking

A primary benefit of location targeting is that advertisers can:
A) choose to target a specific Google domain
B) target any combination of countries, territories, and regions
C) target specific users who have already visited their site
D) choose to only target websites based in a specific region or territory

You are managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer
A) Whether your payment method is credit or debit
B) The number of tracking codes installed on your website
C) The number of websites on the internet
D) The volume of traffic available for the keywords you are targeting

What is the impact of poor landing page quality on an ad group?
A) The keywords in the ad group will be paused
B) The ads in the ad group will be disapproved due to low Quality Score
C) The keywords in the ad group will have a lower Quality Score.
D) The entire campaign will be paused

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result - such as an online sale, registration, phone call, or newsletter sign-up - we may:
A) Automatically adjust your daily budget to serve less ads on Google Display Network pages.
B) Use data from the Display Network auction to revise the cost of your Search ads
C) Automatically reduce your cost-per-click bids on the Google Display Network
D) Send notification that your bids should be adjusted

Quality Score and Ad Rank are calculated:
A) Every time your ad is eligible to serve on a Display Network page
B) Every time someone does a search that triggers your ad
C) A few times a day, based on your ad scheduling settings
D) Every time you change your CPCs within your account

On the Display Network, all keywords are considered broad match only. This means that you do not need to:
A) Include location targeting to narrow the reach of your ads
B) Include plurals, misspellings, and other variants of your keywords
C) Include negative keywords to refine your placement
D) manage your keyword performance at the ad group level

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Current Healthcare System Scenario In India

Public And Private Healthcare System In India

Healthcare system in India is unique and popular in the worldwide. A Lot of medical student from foreign countries are eager to get the opportunity in the healthcare events in India. Because there is a large need of healthcare awareness among Indian residents. So now, there is a need to know how to operate health care systems in India and also to know what are the hindrances taking place on the way to run healthcare events in India.

Current Healthcare Scenarios in India 

India is one of the vast countries in providing health care facilities in all the states. Indian residents usually tend to move towards the private health care providers to get the best health checkups but the fact is also true that many of among them can’t afford the cost of private hospitals. And government hospitals do not have an adequate amount of budget to provide the best technologies to cure the patients. The state government is running various healthcare insurance schemes, but due to lack of awareness, most of the Indian residents are far away from these schemes. Hence there is a need for medical healthcare in a wide range. State Government provides all the facilities to carry these healthcare events in a broad way to communicate with the residents and to aware them of these kind healthcare schemes. In some circumstances , like in critical situations, people had to pay the large amount to the private hospitals for all the medical facilities and some are even died due to lack of money.

Indian Vs US healthcare scenarios 

If we compare healthcare system in India to that of USA, there is a wide difference in both public and private healthcare scenarios in many terms like birth rate, technologies, the budget for the advanced medical treatments to cure the patients on the spot of accident or in the OPT, cleanliness of drinking water, sanitation. Total expenditures on health care in India as Gross Domestic Product (GDP) is only 4% but it is 15% in the USA. The major portion of Indian population pay out of their own pocket for the medical expenditures but in the USA very fewer people are there who pay by their own.

Impact Of Government Interference In Healthcare Systems 

Since healthcare system scenario in India is unique, but not got spread equally. Still some of the states like Bihar, Punjab have less access to these facilities. But due to the interference of central government in this field healthcare scenario is totally different from that in the past. In the recent scenario, healthcare is the largest opportunity of employment and also a big source of revenue in India. According to the ministry of health, development of new and advanced technologies is targeted to cure the patient of the fatal deceases. Many foreign companies are also willing to invest capitals in Indian health care system. Hence, the growth in this industry is expected to reach up to $280 billion by 2020.

Effective steps to spread healthcare awareness in India 

Also, there is a need for some effective steps to promote healthcare systems in India— 1) Government is responsible to make a hard and fast law for each resident to take health insurance. And there should be the penalty to avoid these guidelines. 2) These Guidelines should also be compulsory for the company owner to provide health insurance to their employees.

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How To Grow Career As A Digital Marketing Specialist In 2018

How to grow a career as a digital marketing specialist in 2018. It is the well-known fact “Time and tide wait for none.” Means you should go along with your recent trends and technologies.

Think your career as a digital marketing expert. As per many current surveys, we have come to know the fact- Average of 98% users in USA, UK, India, France, Germany are consuming most of the time on the internet to search out their daily need things and for their business promotion.

So, it is a time to learn digital marketing tricks. In forthcoming years there is huge growth in this field. Millions of job opportunities are waiting for the talented digital marketing experts. So let’s start, by introducing ourselves.

We are one of the top digital marketing enterprises as well as SEO training centers. We trained our aspirants through our live SEO projects. We are here to teach you lots of effective strategies to boost your career in digital marketing.

Take a look for example, Learn PPC (Pay Per Click)Ad campaign, How to optimize Google and Facebook Ads, On/Off page Search Engine Optimization tricks, How to use keywords, How to optimize blogs, websites to make them visible and top-ranked in different search engines like Google, Yahoo, Bing,….etc. How are we different from other digital marketing training centers?

We do not just train our candidates except this we are giving our best digital marketing services to our national and international clients. So, We provide our candidates with an opportunity to work on our live online marketing projects.

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Digital Marketing Institute In Noida

Advance Digital Marketing Training Institute In Noida Sector 18 Are you looking for a career in digital marketing field? Then don’t waste your precious time. Radical Business Solutions, an advanced digital marketing training Institute in Noida -Sector 18, is the best by all means.

We cut the mustard to train our candidates. We do not just provide training, beyond this, we are also placing our candidates in top digital marketing companies. Radical Business Solutions is rising to fame as an advanced digital marketing institute in Noida with well-qualified trainers.

Even not just trainers, they are experts in Digital Marketing, AdWords Optimization, Lead Generation, Social media Optimization, Search Engine Optimization,…..and of many more vital tactics. The Institute is well equipped with world-class laboratory.

Trainee works on our live national and international digital marketing projects under the leadership of well qualified, experienced and trained experts. This is why; our trainees are able to work for multinational companies not as a newbie but as specialists. Radical Business Solutions Digital Marketing Training Institute in Noida Sector-18 is unique and advance as here our expert trainers focus on each and every Digital Marketing Tricks.

From the understanding of keywords to manage them in the webpage content as per the Google norms like keywords proximity, keywords density to Black Hat, White Hat and Gray Hat SEO strategies everything is covered in this institute.

You can Google for many Digital Marketing coaching Institutes in Noida sector 16/ sector 18. But we have the reason why you should join us. The reason is very clear “we do as we say ”. Second is our digital marketing training course pay is cheap as chips with a comparison to other training providers in Noida. Now the ball is in your court. We hope for your best.

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How to get success on various online exams?

Hello students! I am sure you are reading this article because you are searching the best guidance for your career. If you are doing preparation for any online exams like GATE, CAT, MAT, IBPS, …etc, congratulations, you have clicked an absolutely right link.

This article is completely dedicated to all the students who are doing their best and ready to face any exam challenges. Because they know that these exams are their first step to make their future bright. Hence the first step should be the most effective. So, I am here for your best guidance. In this article, I will suggest you some effective steps. You are advised to follow them.

Don’t avoid your weak point. Your first focus should be the part of your subject which is difficult for you. Also, give time for that. Don’t follow many books on the same subject. Always follow the best book. Study the book deeply and try to make self-notes that will make your study strong. It will store in your mind for a longer period. Participate in many test series as you can.

Analyzing yourself is the best and essential part of your study. You can use the internet and participate many tests series. These tests series are your pre-exam training. Like your real exams, here also you will feel it so challenging.These tests series are organized by well-qualified teachers and talented educators.

They are contributing their efforts in top 10 institutions all over India. For participating in these tests series, you can create a student account on the website eduhat.com. This is one of the topmost educational websites. Competitive Study A competitive study is the best study and your friends can help you a lot. This is not only for you but also your friends will also be benefitted from the EduHat website. The best scorer will be highlighted on the first page of the website.

For students, I will say that you should regularly check out this web portal for new updated test series. So I suggest you do signup here and watch your strength through these mind-blowing and challenging test series. After signup please keep your ID and password safe for login. If you have already created an account, you can participate in as many test series as you can after login.

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SEO Basics

What Is SEO?

Search Engine Optimization (SEO) is the way to optimize the website to make it visible to the Search Engines. Since lots of visitors come to the website through search engines, So it is necessary to your website to be optimized for the search engines. If you are beginners and want to make your career in Digital Marketing, you should start from here.

Types Of SEO: 

Here you will learn various types of SEO.

1. White Hat SEO
2. Black Hat SEO
3. Gray Hat SEO

White Hat SEO

In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.

White Hat SEO is more frequently used by those who intend to make a long-term investment on their website. Also called Ethical SEO.

Black Hat SEO:

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the webpage entirely after it has been ranked by search engines).

Gray Hat SEO:

Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat. Think of it like legal highs. They might be legal today and get you high, but in a couple of years time you could get punished for using them when the law changes to catch up with the new compounds on the street.

There's a lot of misconceptions about what constitutes Grey hat, for example, some people lists cloaking, paid links and duplicate content as grey hat, when in fact they are specifically outlawed in Googles webmaster guidelines, and hence are black hat.

In fact, it's very easy to use Black Hat SEO-  they are all listed in the search engines 'what not to do' documents. Its a bit harder to get away with black hat seo, but it's difficult sometimes for google to know whether you have broken the rules, for example on using paid for links.

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