SEO Basics

What Is SEO?

Search Engine Optimization (SEO) is the way to optimize the website to make it visible to the Search Engines. Since lots of visitors come to the website through search engines, So it is necessary to your website to be optimized for the search engines. If you are beginners and want to make your career in Digital Marketing, you should start from here.

Types Of SEO: 

Here you will learn various types of SEO.

1. White Hat SEO
2. Black Hat SEO
3. Gray Hat SEO

White Hat SEO

In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.

White Hat SEO is more frequently used by those who intend to make a long-term investment on their website. Also called Ethical SEO.

Black Hat SEO:

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the webpage entirely after it has been ranked by search engines).

Gray Hat SEO:

Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat. Think of it like legal highs. They might be legal today and get you high, but in a couple of years time you could get punished for using them when the law changes to catch up with the new compounds on the street.

There's a lot of misconceptions about what constitutes Grey hat, for example, some people lists cloaking, paid links and duplicate content as grey hat, when in fact they are specifically outlawed in Googles webmaster guidelines, and hence are black hat.

In fact, it's very easy to use Black Hat SEO-  they are all listed in the search engines 'what not to do' documents. Its a bit harder to get away with black hat seo, but it's difficult sometimes for google to know whether you have broken the rules, for example on using paid for links.